| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | GYT2006 | BRAND MANAGEMENT AND MARKETING | Compulsory | 2 | 4 | 4 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| To teach how to market a good effectively making a base for business life. |
| Name of Lecturer(s) |
| Yrd. Doç. Dr. Nesrin Karaduman |
| Learning Outcomes |
| 1 | Can market cloth | | 2 | Can make market research | | 3 | Knows the market types | | 4 | Knows presentation techniques | | 5 | Knows brand management in marketing | | 6 | Knows marketing strategies |
|
| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Market research and its scope
The benefits of market research and its use today
Purpose of market research
Market research process
Main data collecting method in a market research
Creating a brand
The importance of brands in cloth industry
Brand functions in marketing
Brand management
Factors affecting the success of creating a new brand
Definition and functions of marketing
Market types
Market strategies
Cloth marketing process
Presentation techniques |
| Weekly Detailed Course Contents |
|
| 1 | Market research and its scope | | | | 2 | The benefits of market research and its use today
| | | | 3 | Purpose of market research
| | | | 4 | Market research process
| | | | 5 | Main data collecting method in a market research
| | | | 6 | Creating a brand
| | | | 7 | Midterm exam | | | | 8 | The importance of brands in cloth industry
| | | | 9 | Brand functions in marketing
| | | | 10 | Brand management
| | | | 11 | Factors affecting the success of creating a new brand
| | | | 12 | Definition and functions of marketing
| | | | 13 | Market types, Market strategies
| | | | 14 | Cloth marketing process, presentation techniques | | | | 15 | Final exam | | |
|
| Recommended or Required Reading |
| 1) ÇİVİTÇİ Şule, Moda Pazarlama, Asil Yayın Dağıtım, Ankara,2004. |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 2 | 2 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Self Study | 14 | 6 | 84 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | | | | | 5 | | | | | 4 | | | LO2 | | | | | | | 4 | | | | | 5 | | | LO3 | | | | | | | 2 | | | | | 5 | | | LO4 | | | | | | | 4 | | | | | 5 | | | LO5 | | | | | | | 5 | | | | | 5 | | | LO6 | | | | | | | 5 | | | | | 5 | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
 |
| |
| Yozgat Bozok University, Yozgat / TURKEY • Tel (pbx): +90 354 217 86 01 • e-mail: uo@bozok.edu.tr |