| Course Unit Code | Course Unit Title | Type of Course Unit | Year of Study | Semester | Number of ECTS Credits | | OT215 | TÜKETİCİ BİLİNCİ VE SAĞLIK | Elective | 2 | 3 | 3 |
|
| Level of Course Unit |
| Short Cycle |
| Objectives of the Course |
| Students developing and globalizing world production and recognition of consumers that are the subject of consumption, the economy functioning market economy the consumers location and demonstrate the importance of recognizing the factors that determine consumer behavior, consumer habits and consumer awareness with their purchasing decisions, consumer protection, reliable products and related aspects of qualityIt is to help understand the issues. |
| Name of Lecturer(s) |
| Öğr. Gör. Aysun ŞEHİT |
| Learning Outcomes |
| 1 | Learn the basic concepts related to consumer awareness and behavior. | | 2 | Learn the location of the consumer market in the economy | | 3 | Social affecting consumer behavior, learns economic and psychological factors. | | 4 | Lifestyle and personality (life style, self Concept) concept may explain the effect on the consumer habits. | | 5 | Learn the laws and institutions to protect the rights of consumers. |
|
| Mode of Delivery |
| Formal Education |
| Prerequisites and co-requisities |
| None |
| Recommended Optional Programme Components |
| None |
| Course Contents |
| Basic concepts of consumer behavior and awareness, the operation and location of the consumers in the market economy, the economy, consumer behavior factors influencing lifestyle, consumption and health, consumer habits, consumers decision-making process to purchase consumer awareness and consumer rights, environmental and consumer education. |
| Weekly Detailed Course Contents |
|
| 1 | Consumer Awareness Concept and Features | | | | 2 | Inter-Disciplinary Approach in Consumer Behavior | | | | 3 | Place of Economics and Consumer Market Economy | | | | 4 | Importance of Marketing of Consumer Behaviour | | | | 5 | Learning and Motivation, Attitude and Values | | | | 6 | Effects on Consumer Habits and Lifestyle Personality Concept | | | | 7 | Psychological and Social Factors Affecting Consumer Behavior | | | | 8 | Midterm Exam | | | | 9 | Personality, Self and Life Styles | | | | 10 | Social Class and Culture Impact on Consumer Awareness and Behavior | | | | 11 | Consumers and Purchase Decision Process | | | | 12 | Consumer-Oriented Information to and Protection Act and Organizations | | | | 13 | Consumer Problems and Solutions | | | | 14 | Consumer rights | | | | 15 | Final exam | | |
|
| Recommended or Required Reading |
| Odabaşı Y, Argan M, Barış G, Velioğlu M, Eroğlu E, Tüketici Davranışları, Anadolu Ünv. Eskişehir. 2012 |
| Planned Learning Activities and Teaching Methods |
|
| Assessment Methods and Criteria | |
| Midterm Examination | 1 | 100 | | SUM | 100 | |
| Final Examination | 1 | 100 | | SUM | 100 | | Term (or Year) Learning Activities | 40 | | End Of Term (or Year) Learning Activities | 60 | | SUM | 100 |
| | Language of Instruction | | | Work Placement(s) | | None |
|
| Workload Calculation |
|
| Midterm Examination | 1 | 2 | 2 |
| Final Examination | 1 | 2 | 2 |
| Attending Lectures | 14 | 2 | 28 |
| Seminar | 1 | 2 | 2 |
| Self Study | 14 | 1 | 14 |
| Individual Study for Homework Problems | 14 | 1 | 14 |
| Individual Study for Mid term Examination | 7 | 2 | 14 |
| Individual Study for Final Examination | 7 | 2 | 14 |
|
| Contribution of Learning Outcomes to Programme Outcomes |
| LO1 | | | | | | 5 | | | 5 | | | | | | | LO2 | | | | | | 5 | | | 5 | | | | | | | LO3 | | | | | | 4 | | | 5 | | | | | | | LO4 | | | | | | 5 | | | 5 | | | | | | | LO5 | | | | | | 5 | | | 5 | | | | | |
|
| * Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |
 |
| |
| Yozgat Bozok University, Yozgat / TURKEY • Tel (pbx): +90 354 217 86 01 • e-mail: uo@bozok.edu.tr |