Yozgat Bozok University Lifelong Learning Programme

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type of Course Unit	Year of Study	Semester	Number of ECTS Credits
S8	AGRICULTURAL MANAGEMENT	Elective	2	4	3

Level of Course Unit

Short Cycle

Objectives of the Course

To provide knowledge regarding economical bases of seed enterprises through discussing basic principles of management and marketing and to teach principles and concepts for an efficient seed management and marketing

Name of Lecturer(s)

Dr. Öğr. Üyesi Hülya DOĞAN

Learning Outcomes

1	Learn the stages and approaches of marketing from a historical point of view
2	Understand marketing mix, its forming and functions
3	Learn important countries and institutions in production and marketing of seed
4	Learn market/product strategies adopted by seed enterprises.
5	Learn about the actors and models in agricultural markets and distribution channels.

Mode of Delivery

Formal Education

Prerequisites and co-requisities

None

Recommended Optional Programme Components

None

Course Contents

Marketing principles, marketing mix, management principles, structure of seed enterprises, legal and institutional framework regarding seed sector, relevant national and international institutions

Weekly Detailed Course Contents

Week	Theoretical	Practice	Laboratory
1	Seed system overview (Introduction and historical evaluation)
2	Fundamental concepts in management and marketing of seed sector
3	Technical and institutuional aspects of seed sector
4	Commercial aspects of seed sector
5	World seed industry
6	International (FIS, ISTA, OECD, UPOV, WIPO, WTO, ECOSA) and national (TKB, TURKTED, TURKTOB) institutes regarding seed sector
7	Discussion and Q/A to prepare the exam
8	midterm exam
9	Liberalisation in seed sector
10	Globalisation and seed sector
11	Seed marketing in Turkey-1 (supply, demand, price)
12	Seed marketing in Turkey-2 (actors in seed supply chains and distribution channels)
13	Seed marketing in Turkey-2 (actors in seed supply chains and distribution channels)
14	Legal framework regarding seed sector
15	Legal framework regarding seed sector
16	final exam

Recommended or Required Reading

Kugbei, S., M. Turner and P. Witthaut (eds). 2000. Finance and Management of Small-scale Seed Enterprises. Proceedings of a Workshop on Finance and Management of Small-scale Seed Enterprises, 26-30 October 1998, Addis Ababa, Ethiopia. ICARDA, Aleppo, Syria. iv + 191 pp. ISBN 92-9127-106-3. DELLAL,İ., GİRAY,F.H., 2001. “GAP Bölgesi’nde Buğday Tohumluğunun Tedariki ve Kullanımı” (The Supply and Use of Wheat Seed in GAP Region), Congress on Agriculture in GAP), Harran University, Sanliurfa/Turkiye.

Planned Learning Activities and Teaching Methods

Assessment Methods and Criteria

Term (or Year) Learning Activities	Quantity	Weight
Midterm Examination	1	100
SUM		100
End Of Term (or Year) Learning Activities	Quantity	Weight
Final Examination	1	100
SUM		100
Term (or Year) Learning Activities		40
End Of Term (or Year) Learning Activities		60
SUM		100

Language of Instruction

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Midterm Examination	1	2	2
Final Examination	1	2	2
Attending Lectures	14	3	42
Observation	13	3	39
Self Study	2	3	6
TOTAL WORKLOAD (hours)			91

Contribution of Learning Outcomes to Programme Outcomes

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11	PO 12	PO 13	PO 14
LO1	2						3				4
LO2				3					5
LO3		2			3			1						5
LO4										3		3
LO5			4			3							5

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High