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First Cycle Programmes (Bachelor's Degree)
FACULTY OF COMMUNICATION
- DEPARTMENT OF PUBLIC RELATIONS AND ADVERTISING
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General Description
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| History | | Our Public Relations and Advertising Department started its education life in 2019. There are 3 doctoral faculty members and 3 research assistants within the scope of the Faculty Member Training Program in the department.
Bozok University, Department of Public Relations and Advertising is a dynamic department within the Faculty of Communication. As with other departments of communication science, the Department of Public Relations and Advertising is in close contact with other fields of social sciences. In the section where a macro-sociological perspective is gained from interpersonal micro communication to understanding the society; While there are interdisciplinary relations such as Psychology and Social Psychology, it is tried to gain students a sociological perspective to understand different target groups of the society. With the four-year curriculum, it is aimed to equip students with all the academic and practical equipment they will need in both the public and private sectors.
There are two trends in our Public Relations and Advertising department. In this context, our department consists of two departments. Students have the opportunity to specialize in the fields of Public Relations or Advertising with a wide range of elective courses in line with their academic interests. Students who prefer to specialize in Public Relations; They can choose to specialize by choosing various courses such as Crisis Communication, Social Responsibility, Image and Reputation Management, Corporate and Organizational Public Relations, Public Relations Campaigns, Corporate Communication, Event Management, etc.
Students who prefer to specialize in the field of advertising can train themselves with theoretical and applied courses such as Advertising Campaigning, Marketing, Marketing Communication, Consumer Behavior, Media Planning, Radio and Television Advertising.
While the courses in the first and second years of the program give the student basic information about the field, the courses in the third and fourth years are aimed at giving the student the knowledge, skills and competencies of the special fields that he or she may want to focus on in the future.
| | Qualification Awarded | | The general aim of this department is to train students as experts who can undertake duties and responsibilities covering all kinds of advertising and public relations in the private and public sectors. Students graduating from this department will be able to transfer to higher programs as well as be able to operate in related fields in the sector. They can find employment opportunities in advertising agencies, broadcasting services or private and public institutions that implement all kinds of public relations activities. | | Level of Qualification (Short Cycle , First Cycle , Second Cycle, Third Cycle) | | First Cycle | | Specific Admission Requirements | | Licence | | Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal) | | For students who make a horizontal or vertical transfer, the course contents are examined and appropriate course substitutions are made. | | Qualification Requirements and Regulations | | The student must have succeeded in all courses in the program and must not have a grade of FF. In this program, the student must provide a minimum of 240 ECTS credits and have a GPA of at least 2.00 out of 4.00. The student must have succeeded in all courses in the program and must not have a grade of FF, DZ or YZ. In this program, the student must provide a minimum of 240 ECTS credits and have a GPA of at least 2.00 out of 4.00.
| | Profile of The Programme | | There are two trends in our Public Relations and Advertising department. In this context, our department consists of two departments. Students have the opportunity to specialize in the fields of Public Relations or Advertising with a wide range of elective courses in line with their academic interests. Students who prefer to specialize in Public Relations; They can choose to specialize by choosing various courses such as Crisis Communication, Social Responsibility, Image and Reputation Management, Corporate and Organizational Public Relations, Public Relations Campaigns, Corporate Communication, Event Management, etc.
Students who prefer to specialize in the field of advertising can train themselves with theoretical and applied courses such as Advertising Campaigning, Marketing, Marketing Communication, Consumer Behavior, Media Planning, Radio and Television Advertising. | | Occupational Profiles of Graduates With Examples | | They work in areas such as content production, design, news writing and copywriting at both national and international levels;
They work in different roles in the campaign management process carried out at individual and institutional level;
Work as experts and managers in public relations and press units of institutions;
Work as communication specialists in public, private and non-governmental organizations;
Manage the digital media management process of organizations;
| | Access to Further Studies | | Students who successfully complete this program can apply to graduate and, in some cases, doctoral programs in the Department of Public Relations and Advertising or in related fields. A student who has graduated from this program can apply to any of the master's and doctoral programs affiliated to the Social Sciences Institute. According to the National Regulation on Graduate Education, students are admitted to graduate programs based on their level of success in undergraduate programs and the scores they get in the Academic Staff and Graduate Education Entrance Exam conducted by the Student Selection and Placement Center (ÖSYM). In this context, national regulations and regulations determined by the senate of each university will determine the weight of ALES results in the general evaluation of the candidates. Depending on the regulations of the institutions, a certain level of proficiency in a foreign language is also required for admission to some of the applied departments. | | Examination Regulations, Assessment and Grading | | Each student must attend at least 70% of the courses in order to register for the courses at the beginning of the semester and take the final exam. Students are subjected to at least one midterm and final exam for each course. The contribution of the midterm exam to the success grade is 40% and the contribution of the semester exam is 60%. All exams are evaluated over 100 points. It is obligatory to get at least 50 points from the final exam. . Students who get one of the letter grades of AA, BA, BB, CB and CC from a course are deemed to have succeeded in that course. DC and DD grades are conditionally successful grades. In order for the student to be successful in a course in which he received a DC or DD grade, his or her GPA must be at least 2.0.
Success Grade:
The scores obtained from the exams are evaluated out of 100 and the success score is determined. Success in a course is determined by the success grade. The success grade is determined by evaluating together the semester success grade obtained in the studies carried out during the semester and the success grade obtained in the general exams held at the end of the semester. Studies done during the semester; attendance status in courses and practices, practice, homework, projects and similar studies. In determining the student's semester success grade, these studies can be evaluated together with a certain amount of midterm exams in the last week of the semester determined in the academic calendar.
Course success grades and coefficients are determined as follows:
Success Grades (with letters) Coefficients
AA 4.00
BA 3.50
BB 3.00
CB 2.50
CC 2.00
DC 1.50
DD 1.00
FD 0.50
FF 0.00
Measuring Methods:
The methods used to measure whether the predicted program learning outcomes have been achieved during the Public Relations and Advertising program are given below.
Midterm
final exam
Make-up Exam
Homework Evaluation
Report Submission
Making Presentations with a Computer
Exams:
How successful the students are in achieving the predicted learning outcomes of each course unit in the Public Relations and Advertising program curriculum is measured by the activities during the semester and the final exams held at the end of each semester.
Evaluation of activities during the semester includes a minimum of midterm exams and an assignment as compulsory assessment methods for all courses in undergraduate programs determined by regulation.
Programs are encouraged to define more assessment methods in semester activities based on the need to measure the achievement of outcomes at program and course level to meet educational goals and objectives. The quality and number of assessment methods used for each course, along with their contribution to the final grade, are given under the heading "Assessment and Evaluation" in the course descriptions sections. These arrangements are announced in advance at the beginning of each semester and course descriptions sections are published on the website.
Midterm and final exams are held on the dates, places and times determined and announced by the university. The final grades of the students are given by the instructors, taking into account that the students meet the attendance requirement based on the midterm exam, homework evaluation, quizzes, final exam and, if any, other assessment results.
In determining the end of term grade, the contribution of the activities during the semester can be at most 40%, and the contribution of the final exam is at least 40% and maximum 60% for all courses in all undergraduate programs determined by the Regulation. | | Graduation Requirements | | Undergraduate education-training program is a single program based on being successful in each of the determined courses in a determined time and manner. The courses in the education program are divided into four clusters. These are (1) common compulsory courses throughout the university, (2) departmental compulsory courses, (3) departmental elective courses and (4) non-departmental elective courses. Students who complete 240 ECTS from the determined common compulsory, compulsory and elective courses are entitled to graduate. | | Mode of Study (Full-Time, Part-Time, E-Learning ) | | Full-Time | | Address, Programme Director or Equivalent | | Adres: Erdoğan Akdağ Kampüsü Atatürk Yolu 7. Km 66900 Yozgat
Email: iletisim.fakultesi@yobu.edu.tr
Head of the Department: Dr. Öğr. Üyesi Betül Sabahçı
Email: betul.sabahci@yobu.edu.tr | | Facilities | | In our department, we have a study room that we use as a public relations and advertising workshop. In this workshop, there are 5 computers that students can design to meet their technical needs. In addition, a reading room, which is currently under construction and contains important books in the field of communication sciences, is in the process of being established.
Bozok FM radio studio, which our faculty students can also benefit from, offers internship opportunities to all students. |
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Key Learning Outcomes
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Course Structure Diagram with Credits
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| Yozgat Bozok University, Yozgat / TURKEY • Tel
(pbx): +90 354 217 86 01 • e-mail:
uo@bozok.edu.tr |
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